Tip of the Week: Default Login Preferences

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Did you know that you can set a preference of where inside the Marketing Cloud you land as soon as you log in? With this simple change, you can tell ExactTarget to send you directly to your most-used channel app upon login. You'll still have access to the entire Marketing Cloud, but why not start off in your favorite app?

Email marketing: deciding what matters

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How many people open and click your marketing emails? On average across the email universe, opens (defined as # of unique opens / number delivered) are 20-30% and clicks (defined as number of unique clicks / number delivered) are 3-8%. But that's the average for one campaign. Have you ever looked over time to see how many people on your list are engaging on a regular basis? You should and you might be shocked at what you see.


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