Tip of the Week: Birthday and Anniversary Playbooks

balance's picture

Playbooks, a feature included in all Salesforce Marketing Cloud (ExactTarget) accounts, allow you to set up simple automations with no technical expertise needed. The Welcome Series Playbook is a three-email series that can be used to acclimate your new subscribers. We discuss the pros and cons of the Welcome Series Playbook in a previous post. Two other playbooks are also available: Birthday and Anniversary.


Subscribe to RSS - blogs