balance's blog

Email marketing: deciding what matters

balance's picture

How many people open and click your marketing emails? On average across the email universe, opens (defined as # of unique opens / number delivered) are 20-30% and clicks (defined as number of unique clicks / number delivered) are 3-8%. But that's the average for one campaign. Have you ever looked over time to see how many people on your list are engaging on a regular basis? You should and you might be shocked at what you see.

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