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Tip of the Week: Salesforce Triggered Sends

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Triggered emails are commonly configured in the Salesforce Marketing Cloud (ExactTarget). For example, you may send a confirmation to a smart capture form submission or a welcome email when signing up for a list. If your Marketing Cloud is integrated with Salesforce CRM using the v5 integration, you can also configure triggered emails that send after contact or lead records are created or changed.

Tip of the Week: Domain Exclusions

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Sending the right messages to the right people is key in email marketing. Creating subscriber segments or using dynamic content can ensure that you are being targeted with your messaging.

To take it one step further, some people may need to be specifically excluded from an email you are sending out. For example, an email nudge to sign up for an event doesn’t need to go out to those who have already turned in their request for tickets.

Balance Nominated for 2015 Mira Award

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We are proud to announce that Balance Digital Marketing has been nominated for a 2015 Mira Award in the Tech Services category. The Mira Awards are distributed by TechPoint and honor the best of tech in Indiana.

Press Release:

TechPoint, the voice and catalyst of Indiana’s tech ecosystem, has announced the nominees for its 16th annual Mira Awards presented by BKD CPAs & Advisors, which recognize and celebrate the best of tech in Indiana each year.

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