balance's blog

Tip of the Week: Birthday and Anniversary Playbooks

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Playbooks, a feature included in all Salesforce Marketing Cloud (ExactTarget) accounts, allow you to set up simple automations with no technical expertise needed. The Welcome Series Playbook is a three-email series that can be used to acclimate your new subscribers. We discuss the pros and cons of the Welcome Series Playbook in a previous post. Two other playbooks are also available: Birthday and Anniversary.

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